Unclear on the concept

There is a nice store in our neighborhood called Living Ruff. Now that the pugs know that they give out free dog cookies there, Lilly will not go for a walk in the morning unless I clearly state "we are going to the STORE."

Sometimes there are other dogs there and the excitment level gets so high that the cookie feeding frenzy looks like it's about to turn violent. This is usually Lilly's fault, so as in this picture, she gets picked up and put on the tall chair for a time-out.

Someone elsewhere on the internet commented that this was the happiest he'd ever seen someone in time-out and I realized, this is because she keeps getting cookies. I think we are a little unclear on the concept.