They chose a local paper I freelance for, for the reasons below.
The Current newspapers, which cover all manner of community happenings over a wide swath of the District, have fashioned the best media business model around. They make an indispensable weekly print product, distribute it like mad, and spend a pittance on their Web presence. They post their content in PDFs but don’t bother with much else: no blogs, no videos, no mold-breaking interactive features, and no millions of dollars spent on traffic-enhancing upgrades. Their entire Web strategy says, in essence, “Go find the paper.”
The result? “We’ve never had a layoff,” says Publisher Davis Kennedy.
Of course, this commentary neglects the factor that the paper obviously has absolutely FANTASTIC freelancers who are willing to work for very little.... What is probably actually relevant about that, to be serious, is that a big reason that one keeps writing for them - instead of getting off one's butt to search for better-paid work - is that they are not a complete pain in the ass to work with. Which IS part of a good business model.